Apple Launches its First Carbon Neutral Products

Apple announced the launch of its new Apple Watch lineup, incorporating a series of sustainability features in the product line, and touting the new products as the company’s first to achieve carbon neutrality.

According to the company, the achievement marks a major step towards its goal to reach carbon neutrality across its full product lineup, including in the supply chain and product use, by the end of the decade. The target forms part of Apple’s ambition to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030, a goal set by the company in 2020.

Apple outlined the criteria its uses to ensure carbon neutrality for each watch, including using 100% clean electricity for manufacturing and product use, 30% recycled or renewable material by weight, and 50% of shipping without the use of non-air modes of transportation, such as ocean shipping.

The company added that it will match 100% of customers expected electricity use for charging with renewable energy. Product use accounts for over 20% of Apple’s carbon footprint.